Relevancy of ads for advertisers helps them realize increased ROI. Contextual and targeted ads give show on web pages with similar information allowing website visitors to identify with the ads as well as the content. This increases the potential for the advertiser or publisher to generate revenue. Online visitors tend to click on ads that relate to the page they are looking at. 

Our technology identifies the content on pages within our advertising network and matches only relevant ads to those pages. We manually and automatically review, manage and optimize to ensure the ads are being properly delivered.