Rich media banners provide you with a way to present additional content and interaction within traditional ad sizes. With the technologies now available, rich media banners offer a great deal of flexibility and creative latitude in banner design.

Over the past few years rich media has proven to be extremely effective and the click through rates is amongst the highest in the online advertising industry. Rich media is usually designed in flash and because of the powerful features that Flash has it can combine quality graphics with sound and fantastic animation. This allows the advertiser to really get attention focused on the user. On click or mouse over actions also allows for more functionality and all of these can ensure good click through ratios. Java, JavaScript and DHTML can also be used for rich media but we recommend the use of Macromedia Flash.