FORMATS	COST METRICS
Inline Text Links sample	Cost Per Click (CPC)
Text Banner Ads sample	Cost/Pay Per Click (CPC, PPC)
Graphical / Rich media banners sample	Cost Per 1000 Impressions (CPM)
Graphical Banners sample	Cost Per Click (CPC)
Pop-unders sample	Cost Per Visit (CPV)
Interstitial Ads sample	Cost Per Interstitial (CPI)

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